Last week the LMA gave out its annual Your Honor awards. Taking a cue from the LawMarketing Portal, the LMA put up the list of the winners online (Click here for an excel file for the full results) and actually printed a 48-page glossy brochure describing what the winners did to get the award. (Click here to download the 2008 Winners Book (it's a 7.18 MB PDF file).
Several of the winners have already been featured on the LawMarketing Portal and Blog:
- Bingham took first place for firm identity and their famous "Grizzly Bear Holding a Baby" ad -- see Bingham Sweeps New England LMA Chapter Your Honor Awards
- Hamilton, Brook, Smith & Reynolds got an award for their clever holiday card. See Hamilton Brook Smith Reynolds Knows the Elements of a Fun Holiday Message and their clever branded gifts: Law Firm Dispenses Medicine to Understand Boston Accent
- Foley Hoag's offbeat advertising campaign: NY Times Features Foley Hoag Advertising Campaign
- Choate Hall's web videos that mimicked the "Mac vs. PC" TV campaigns: YouTube and The Law Meet on Choate Recruiting Website
- Morrison & Foerster's creative recruiting website: MoFo Mojo Workin’ on Student Recruits
Of course, I couldn't anticipate all the winners, and I'll be contacting several of them to find out key info, such as what the programs cost and what results they brought -- topics that were not thoroughly covered in the winner handbook. I'll keep you posted on what I find out.
To review the list of first-place winners, just click the link Continue Reading...
Following are the first place winners in the 12 categories of the Your Honor Awards:
Category
Entry Name
Entrant
Title
Company
Identity
Kristin Savarese
Editorial Coordinator
Bingham McCutchen LLP
Brochure
Practice Group Brochures and Thought Leadership e Books
Jeffrey R. Scalzi
Director of Marketing
Foley Hoag LLP
Annual Report
2006 Annual Report
Lisa Meyer
Marketing & Client Relations Dir.
Preti Flaherty
Announcement
2007
Jennifer Phillips
Director of Client Relations
Bass, Berry & Sims
Other
Sedgwick Women's Forum Display Boards & Ads
Kathleen Flynn
Chief Marketing Officer
Sedgwick Detert Moran & Arnold LLP
Single Ad
Diversity Ad
Patty S. Castillian
Communications Coordinator
Holme Roberts & Owen LLP
Campaign
Kristin Savarese
Editorial Coordinator
Bingham McCutchen LLP
Multi-Media Campaign
"A Law Firm That Really Moves"
Kelsey Hamblen
Marketing Director
Goldberg & Simpson
Exhibits/Trade Show/Novelty
Lab Tested, Clients Approved- Making a Mega Presence at a Mega Conference
Audra Callanan
Director of Marketing
Hamilton, Brook, Smith & Reynolds, P.C.
Promotional Events
In-House Jeopardy
Theresa Bomba
Marketing & Communications Manager
Goulston & Storrs
Firm, Practice or Industry Site
Firm Web site
Betsy Huntley
Chief Marketing Officer
Choate Hall & Stewart LLP
Electronic Media
Mofo Mojo
Anna T. Pinedo
Partner
Morrison & Foerster LLP
Media Relations
Meet the "New" Pillsbury
Sandi Sonenfeld
Director of Public Relations
Pillsbury Wintrop, Shaw Pittman
Community Relations
Partnering for Pro Bono
Anne Wallace
Adams and Reese
Internal Communications
"Connect The Dots" Interaction Rollout
Terri Chytrowski
Director of Communications
Pillsbury Winthrop Shaw Pittman LLP
Training
Theresa Bomba
Marketing & Communications Manager
Research and Intelligence
Benesch Competitive Inteeligence/Market Intelligence Team
Liz Highley
Comms. & Marketing Coordinator
Benesch, Friedlander, Coplan & Aronoff LLP
Recruiting
Recruiting Program
Betsy Huntley
Chief Marketing Officer
Choate Hall & Stewart LLP
Best Chapter
Andrea Stimmel
President
NYLMA
Business Development
CONNECT
Jeffrey R. Scalzi
Director of Marketing
Foley Hoag LLP
