Sometimes the world spins even smaller than one might think. At the second BlogHer Conference in 2006 I invited myself to share the breakfast table of two women I greatly admire - Amy Grahan - Contentious and Dina Mehta - Conversations With Dina. Amy and I have crossed non digital paths but I lost track of Dina until my friend Rajesh Lalwani, BlogWorks, invited me to participate in a conversation about social media . To my delight the third member to join our chat was - you guessed it Dina Mehta!
Blog The Talk is a joint project sponsored by Impact, a highly respected Indian biz publication, Idea Farms and BlogWorks. Wonderful idea conceived by Rajesh that brings issues and learnings about social media marketing to the India business community. These are important conversations for anyone interested in the global impact of conversational marketing. Rajesh is not only providing insights and addressing concerns but in retrospect the series will serve to be a documentation of the evolution of social media marketing in India.
Rajesh set the stage for this Blog The Talk asking: It's a great time of the year to discuss where we stand on the conversational marketing front. Is it really making an impact on the ground, to the consumer and to the marketer?
I'll toss the same question out to you. Is social media making an impact on the consumer? Do you find that it's changing behavior and influencing purchases and brand loyalty?
For your reading pleasure .. PDFs of the article follow. Or if you prefer to Rajesh has the entire discussion of Blog The Talk posted. This is the second Blog The Talk that I've been honored to participate in. The first focused on the Social Media Challenges In India.
Download blogworks_blog_the_talk_edition_5_part_1_page_1.pdf
Download blogworks_blog_the_talk_edition_5_part_1_page_2.pdf
