Saturday, March 15, 2008

MAC PC Online WSJ AD

Go go go right this second to WSJ online to see one of the best online ads of 2008. PC is correcting headlines on the Wall Street Journal's home page and enlisting MAC to help him.

"Come on MAC we have the whole internet to correct. Come on grab the ladder?" 

Who says that the PC and the MAC can't play nicely together? I'm not a MAC user but I could be :-) This is not social media .. but if this post is any indication the campaign could have a nice viral swirl with conversations on blogs.

Social Media Marketing From India to Atlanta

Sometimes the world spins even smaller than one might think. At the second BlogHer Conference in 2006 I invited myself to share the breakfast table of two women I greatly admire - Amy Grahan - Contentious and Dina Mehta - Conversations With Dina. Amy and I have crossed non digital paths but I lost track of Dina until my friend Rajesh Lalwani, BlogWorks, invited me to participate in a conversation about social media . To my delight the third member to join our chat was - you guessed it Dina Mehta!

Blog The Talk is a joint project sponsored by Impact, a highly respected Indian biz publication, Idea Farms and BlogWorks. Wonderful idea conceived by Rajesh that brings issues and learnings about social media marketing to the India business community. These are important conversations for anyone interested in the global impact of conversational marketing.  Rajesh is not only providing insights and addressing concerns but in retrospect the series will serve to be a documentation of the evolution of social media marketing in India.

Rajesh set the stage for this Blog The Talk asking: It's a great time of the year to discuss where we stand on the conversational marketing front. Is it really making an impact on the ground, to the consumer and to the marketer?

I'll toss the same question out to you. Is social media making an impact on the consumer? Do you find that it's changing behavior and influencing purchases and brand loyalty?

For your reading pleasure .. PDFs of the article follow. Or if you prefer to Rajesh has the entire discussion of Blog The Talk posted.  This is the second Blog The Talk that I've been honored to participate in. The first focused on the Social Media Challenges In India.

Download blogworks_blog_the_talk_edition_5_part_1_page_1.pdf
Download blogworks_blog_the_talk_edition_5_part_1_page_2.pdf

What Does Social Media Mean To You? With Dave Williams

What Does Social Media Mean To You? is a continuing video series of Little Sound Bites of thought, insight and fun. Perhaps you'll be on the little Flip video next time we meet!

Dave Williams, Chief Strategist/Co-founder 360i not only shared his thoughts about social media but provided insights into how Opera , the #1 night club and events venue in Atlanta, is leveraging social networking communities to reach the youth market. Well worth a listen.

Sound Bite - Social Media Is ..

  • It reminds me of the web back in 1997 .. the valuations, the interest in the space, investors that express a lot of interest in the space. It's still the wild west. I don't think anyone really knows what's next.
  • Facebook is the next generation of where the new consumer, the younger generation is. Also I see it as a rapidly developing market for the older generation.
  • (Facebook)Opportunities are very compelling from a marketing perspective: event postings, developing priority applications to distribute content and information.
  • Most of My Space pages are similar to website pages in 1998. Like having a flaming logo on a page.
  • (Our) Interns don't use My Space they only use Facebook.

Opera Promotional Strategies
Results: Over 1200 customers on Friday and Saturday nights.

  • Developed proprietary widget that distributes content about new DJs
  • My Space and Facebook pages
  • Text messages
  • Emails - data base of 25k
  • Upload videos and photos to site
  • MySpace and Facebook messaging

View More What Does Social Media Mean To You Interviews
Kevin Nalts, Peter Kim, David Berkowitz
Debby Ruth
Josh Hallett, Julie Squires, Chris Thornton

New Dawn 2008

Why is Jan 1?  Do we need a way to wipe the slate clean? Do we need a way to celebrate the old and look forward to the new?  For the truth be told, every day is a new opportunity. But on Jan 1 the world joins together in collective new hopes and new beginnings.

We .. as people .. have a need to connect to each other. It shouldn't be a surprise that online communities are evolving as quickly as technology allows. In so many forms and forums. From micro blogs like Twitter to complex worlds like Facebook to little niches like Activerain. People are finding each other and developing friendships, learning from each other, helping each other, conducting business with each other.

New Year. New Page. New sheet of paper. Will you write on it? Will you draw on it? Will you tear it into teeny bits and make a paper sculpture? On this morning of January 1, 2008 a soft breeze blows through our doors and windows that are opened wide to possibilities. On this morning of January 1, 2008 364 more days are yours to open.

I have no brilliant New Year Predictions to tell you. I have no revealing New Year Resolutions to share with you. What I do have on this morning of January 1, 2008 is a deep appreciation of your friendships and the hope that our paths will cross in the non digital world. With a smile and a toss of a diva pink boa to you all !, I'll borrow the beautiful words from Evelyn Rodriguez's twit this morning ...

May winsome joy greet you at the threshold of 2008.

Friday Fun: Digital Photo Memories

Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. A waiting for the weekend 'playground' time to be sophisticated-silly. Or sometimes just plain silly.

As we wrap up Friday Fun for 2007 seems appropriate to chat about memories. Here are 1 - 2 - 3 digital memory-photo ideas for you to take into 2008.

1. How organized are you when it comes to your photos? Do your digital photo files remind you of that system that is a favorite of many .. an old show box? How do you find that smashing photo of you in your pink silk jacket that you saved in a special file with a name or you just new you would remember but now forget? Guess it's the old hunt and search method now.

Girlfriend, have I got a thing for you - Photology. A few smart scientists and engineers got together, using artificial intelligence and data processing, they created a ultra easy, cool way to find photos on your computer. No tagging. No playing hide and seek. You use simple filters like face, sky, color, location to search your digital photos. Photology can search through 10,000 photos in less than a second to find 3,000 photos with plants, or 1,000 with beaches, or 56 with just the right shade of purple.

It's not free but there is a free trial and there is a sale through Dec 31. Enoetic (the company) plans to  give back part of every sale to charity. If you know of an established, reputable charity that wants to build a partnership relationship give Enoetic a shout out please.

2.  Although we love our friends at the "Big F" there are many, Many, MaNy more options. A Google search for photo sharing pulled up 105,000,000 hits for photo sharing. Let me introduce you to an online photo service that is a family affair - SmugMug. The MacAskill family's success is a great entrepreneurial success. Cousins, siblings and now friends have built a thriving business. Revenues doubled every year since SmugMug's launch in 2002. In 2007 revenues reached $12 million. Not only that but they sure seem like they're having fun! Read more in the LA Times article.

3. Your photos are organized and even to your critical eye you think they're pretty darn good. While you're waiting for Sony or Canon or Pentax or Konica Minolta to tap you for a blogger relations program perhaps you can earn a few $$ for your efforts. Phototrade is a new photo sharing site that pays users each time a photograph is viewed. This site, still in beta, combines the best of photo sharing, stock photography, and photo sales plus the ability for users to earn ad revenue.

Phototrade also gives back to the community .. and in this case the social media/blogging community. A donation was made to the Frozen Pea Fund. A fund that was established for breast cancer research to support Susan Reynolds. Read more in Diva Marketing post - A Pea Green Twitter Miracle of the Heart

netvibes UWA: Cross-Platform Widget API

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ScanR - Scan, copy and fax with your camera phone or digital camera

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p_blog_01_29_2008_1_m.jpg (JPEG Image, 800x1065 pixels) - Scaled (65%)

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Step By Step: Perfect Your Picasa to Flickr Workflow

Desktop photo manager Picasa is a Google product and photo-sharing web site Flickr's owned by Yahoo and the two companies

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SmugMugExport - Trac

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Adobe - Developer Center : Exploring full-screen mode in Flash Player 9

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Family Security Matters

FSM is dedicated to men and women who are seeking answers to the most important question of our time: How to keep our families and our country safe and secure. Here you can find the vital information, the understanding and the solutions you need to conquer fear and combat the enemies who threaten our freedom!

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WordPress magazine style theme “BranfordMagazine” - Version 2.0 available now! » WP Themes » DER PRiNZ

Deutsche Version dieses Textes I´m very pround to present my first WordPress theme. I´d like make clear that I did not everything completely new. looked for good existing stuff and

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198 Methods of Nonviolent Protest and Persuasion

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aezine | life art newsletter | volume one | issue three

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Five Reasons For A Cabo San Lucas Villa Rental

If you want something more from your Cabo San Lucas vacation then a Cabo villa rental could offer what you're looking for.

Footmunch USAF F-16 C Falcon

Short film of me flying Footmunch's excellent F-16 in Armed Assault. Yes before anyone asks, i did speed up some of the flying sequence in the video editor on purpose, to be able to keep the duration of the film as short as possible. But it looks pretty cool anyways.

Author: resonatorproductions
Keywords: armed assault f16 usaf falcon flying video game short film
Added: March 13, 2008