Tuesday, March 25, 2008

Starting a Dashboard

There is a great line in Alice in Wonderland where Alice asks the Cheshire Cat for directions. The cat asks Alice, "Where do you want to go?" Alice replies "I am not quite sure." The cat responds,...

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Dashboard Definition -- A Good One

A marketing dashboard is a collection of critical metrics organized by logical family which provide diagnostic and predictive insights to measure performance and support resource allocation. Okay,...

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Marketing Dashboards

I am in Denver, CO at an AMA workshop on marketing dashboards. The presenters are the bright and highly practical Alex Eldimir and Pat LaPointe of MarketingNPV. I've had both on the radio program...

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Know Your Brand's Primal Code

Why do certain companies mean something to us, while others don't? The answer is a pattern: a code that runs attracts us at the most basic level of human motivation and persuasion. In today's show...

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Podcast: Ten Most Effective Marketing Techniques

The Chicago Bar Association asked me to record a podcast on the most effective marketing initiatives for solos and small law firms.  The recording is online at http://www.chicagobar.org/podcasts/   It's the second item: 08/24/2007 - YLS - Most Effective Marketing Techniques. 

Look for the link Download -- left-click on the link to listen to it online, or right-click to download it to your computer. It's 8.92 meg, so it'll download in about a minute.   Here is a table of contents:
  1. Spend 2.5% of gross revenue on marketing.
  2. Put video on your website.  It appeals to 30% of the US public, which has always had the Internet as part of their lives.
  3. If you can't measure your marketing initiative, don't do it.  Be skeptical of advertising and public relations. Instead write blogs, websites, online banner ads, email newsletters
  4. Focus on getting new files from current clients.
  5. Cultivate referral sources. Start with clients, then pursue investment brokers, accountants, bankers, law school classmates and other sources.
  6. Get on the board of directors of a trade association.  Get active and be visible.
  7. Pursue "targets," or business executives whom you already know.
  8. Write down your business plan -- whom you're going to call, when you're going to meet them and the outcome you desire.  It's inchoate until you write it down.
  9. Spend 400 hours a year on business development -- four hours per week.
  10. Track your results.   It's better than radio ads, which don't produce any results.

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[share_ebook] Electronic devices and circuit theory

[share_ebook] Electronic devices and circuit theory

Author: Robert L. Boylestad
Category: Technical
Tag: Science/Engineering
<< Buy This Book on Amazon >>
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Cheap Trick [Sex America]


Original Release: 1996
Disc one 1. "Hello There"2. "ELO Kiddies (single version)"3. "Hot Love"4. "Oh, Candy (single version)"5. "Mandocello"6. "Lovin' Money" (previously unreleased)7. "I Want You to Want Me (alternate version)" (previously unreleased)8. "Southern Girls (single version)"9. "So Good to See You"10. "Down on the Bay (live)" (previously unreleased)11. "Mrs. Henry (live)" (previously unreleased)12. "Violins (live)" (previously unreleased)13. "Ballad of TV Violence (live)"14. "You're All Talk (live)"15. "Fan Club (demo)" (previously unreleased)
Disc two 1. "Surrender"2. "High Roller (alternate version)"3. "On Top of the World"4. "Auf Wiedersehen"5. "I Want You to Want Me (live)"6. "Clock Strikes Ten (live)"7. "Dream Police"8. "Way of the World"9. "Gonna Raise Hell"10. "Voices"11. "Stop This Game"12. "Just Got Back"13. "Baby Loves to Rock"14. "Everything Works If You Let It (alternate version)"15. "World's Greatest Lover (demo)"16. "Waitin' For the Man / Heroin (live)"
Disc three 1. "Day Tripper (live) (alternate unedited version)"2. "World's Greatest Lover, Listen, Listen"3. "I Need Love (demo)" (previously unreleased)4. "I'm the Man" (previously unreleased) (from the movie Rock & Rule)5. "Born to Raise Hell" (previously unreleased) (from the movie Rock & Rule)6. "Ohm Sweet Ohm" (previously unreleased) (from the movie Rock & Rule)7. "She's Tight"8. "Love's Got a Hold on Me"9. "If You Want My Love (alternate extra bridge version)"10. "Lookin' Out for Number One"11. "Don't Make Our Love a Crime (demo)" (previously unreleased)12. "All I Really Want" (B-side)13. "I Can't Take It"14. "Twisted Heart" (previously unreleased)15. "Invaders of the Heart"16. "Y O Y O Y"
Disc four 1. "Tonight It's You"2. "Cover Girl"3. "This Time Around"4. "A Place in France" (previously unreleased)5. "Funk #9 (The Doctor demo)" (previously unreleased)6. "Take Me to the Top"7. "Money Is the Route of All Fun" (previously unreleased)8. "Fortune Cookie (demo)" (previously unreleased)9. "You Want It"10. "The Flame"11. "Through the Night" (B-side)12. "Stop That Thief" (previously unreleased in the U.S.)13. "I Know What I Want (live)"14. "Had to Make You Mine"15. "I Can't Understand It"16. "Can't Stop Falling Into Love"17. "Come on Christmas"


dOwnlOad paRt 01, paRt 02, paRt 03, paRt 04
Password: www.skullbay.com
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Cheap Trick [Rockford]

Original Release Date: June 6,2006
1. "Welcome to the World"
2. "Perfect Stranger"
3. "If It Takes a Lifetime"
4. "Come On Come Come On"
5. "O Claire"
6. "This Time You Got It"
7. "Give It Away"
8. "One More"
9. "Every Night and Every Day"
10. "Dream the Night Away"
11. "All Those Years"
12. "Decaf"

dOwnlOad
Password: www.skullbay.com
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Trade Marketing / Analista de Merchandising

Rio de Janeiro/RJ - Alliage Consultoria recruta para empresa Multinacional profissional com o seguinte perfil:
  • Nível superior completo, preferencialmente em Marketing, Comunicação Social ou Administração;
  • Inglês intermediário (será testado);
  • Experiência mínima de 1 ano como Trade Marketing e/ou promotor de vendas, em atividades externas;
  • Possuir carteira de habilitação e o hábito de dirigir;
  • Possuir disponibilidade total de horário.
Conhecimentos necessários:
  • Entendimento do papel da comunicação no mix de marketing;
  • Implementação de atividades de marketing no varejo;
  • Entendimento dos conceitos de portfolio de marcas;
  • Negociação de atividades e ações no varejo;
  • Conhecimento básico da atividade de vendas;
  • Conhecimentos do Pacote Office, especialmente excel e powerpoint.
Os candidatos que estiverem dentro do perfil devem enviar o currículo mencionando a pretensão salarial com urgência para dianarecrutaalliage@yahoo.com.br, utilizando como assunto Trade MKT.

Favor enviar o CV somente se atender à todos os requisitos do perfil.

Informamos que seu currículo será analisado com base no perfil do cargo e somente entraremos em contato com os candidatos que forem considerados APTOS nesta etapa, o que deverá ocorrer no prazo máximo de 15 dias da data de sua inscrição. Não havendo contato dentro do prazo estipulado, seu currículo será mantido na Alliage para futuras oportunidades que possam surgir.
Agradecemos a compreensão.
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Estagiário de Comunicação

São Paulo/SP - O Unibanco seleciona estagiário.

Atividades:
  • Atuar na área de Comunicação de Canais;
  • Elaborar scripts (roteiros) para centrais de atendimento;
  • Acompanhar e obter resultados de scripts implementados;
  • Acompanhar centrais de atendimento por meio de visitas, escutas de ligações, pesquisa, etc;
  • Participar de treinamento de novos produtos;
  • Participar de treinamento sobre ferramenta de comunicação;
  • Disponibilizar os scripts de ferramenta de comunicação - Intranet - Diagramação e Divulgação.

Pré-Requisitos:
Estar cursando a partir do antepenúltimo ano de todos os cursos de graduação (exceto os cursos da área de biológicas).

Remuneração/Benefícios:
  • Bolsa-auxílio compatível com as práticas de mercado;
  • Seguro de acidentes pessoais;
  • Assistência Médica;
  • Vale-Refeição;
  • Complemento Vale-Transporte;
  • Férias (15 dias corridos de descanso remunerado após 12 meses);
  • Complemento bolsa-auxílio.

Clique aqui para candidatar-se.
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Destination Google, Thanks To Universal Search

Delivering search results beyond the ten blue links of yore on Google includes content from other Google properties in universal search.

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LinkShare Announces Executive Management Team Changes

The following press release was posted yesterday afternoon at Linkshare: New York – March 18, 2008 – LinkShare, a leading pay-per-action marketing network, announced the resignation of Stephen R....

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SES New York: Live Search "Tips And Tricks"

Although people sometimes forget this fact, there are search engines outside of Google.  At SES New York, two Microsoft managers walked an audience through ways to do well with Live Search.

(Coverage of the SES New York conference continues at WebProNews Videos.  Keep an eye on WebProNews for more notes and videos from the event this week.)

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