Marketing News Issue Preview: Feb. 15, 2008

The February 15 issue of Marketing News will be chock full of goodies, including:

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Andy Berndt: Managing Director, Google Creative Lab [Got Questions?]

For an upcoming Marketing News BackPage feature, we'll be profiling Andy Berndt, managing director of Google's recently created Creative Lab, essentially the company's global marketing unit. With...

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And you thought your hot dog was expensive... [Marketing News + Notes]

Next time you're at the ballpark and you find yourself balking at the price of concessions, remember that your $6 dog is just a drop in the sports business bucket. Marketing and sponsorship...

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Editor's Take

Marketers are, first and foremost, in the business of forging relationships and making them last. But because relationships aren't static, marketers must tweak their tactics to adapt to new customer...

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Marketing's new definition - New AMA blog

In the January 15 issue of Marketing News, former editor Lisa M. Keefe wrote about the new definition of marketing, which reads: Marketing is an organizational function and a set of processes for...

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What is Your Core Customer Metric?

Right on the heels of attending the AMA workshop on Marketing Dashboards, I got another dose of excellent ideas from my guest today -- Randy Brandt of Maritz Research. We spent time talking about...

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Dashboard Workshop -- End of Day One

Okay, the AMA workshop on Marketing Dashboards 2.0 lead by Alex Eldimir and Pat LaPointe of MarketingNPV was a huge help -- and that is just from day one. As the chronic multitasking person I am, I...

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