Product Marketing Manager - VISION - OMRON CANADA INC-

Location: Scarborough, ON, CANADA
Job Category: Engineering-Electrical, Marketing, Sales
Industry: Wholesale Distributors
Date Posted: Tuesday, March 04, 2008
Company URL: http://www.omron.ca

Marketing Communications Manager - Bilingual - INTUIT CANADA LIMITED

Location: Greater Toronto Area, ON, CANADA
Job Category: Communications, Computers-Software, Marketing
Industry: Technology
Date Posted: Tuesday, March 04, 2008
Company URL: http://www.intuit.ca

Manager, Communications & Affinity Marketing - PRIMUS TELECOMMUNICATIONS CANADA INC.

Location: Etobicoke, ON, CANADA
Job Category: Communications, Marketing, Telecommunications
Industry: Telecommunications
Date Posted: Tuesday, March 04, 2008
Company URL: http://www.primustel.com/docs/fr_ipcanada.html

Interactive Marketing Manager 102779 - WWWORK!COM INC

Location: Mississauga, ON, CANADA
Job Category: Management, Marketing
Industry: Recruitment/Staffing
Date Posted: Tuesday, March 04, 2008
Company URL: http://www.wwwork.com/jobposting/wwwork!_bigfatjobs.html

The best walking cities in all 50 states

Known for green spaces
The greatest number of parks per square mile:

Des Moines, IA
Lawrence, KS
Louisville, KY
Ann Arbor, MI
Santa Fe, NM
Newport, RI
Greenville, SC
Alexandria, VA
Seattle, WA

Known for walking commuters
The highest percentage of residents who get to work on foot:

Tempe, AZ
New Haven, CT
Bloomington, IN
Cambridge, MA
Biloxi, MS
Portsmouth, NH
Cincinnati, OH
Stillwater, OK
Vermillion, SD
Burlington, VT
Laramie, WY

Known for safe streets
The fewest number of crimes, based on population:

Bozeman, MT
Grand Forks, ND
Fremont, NE
St. George, UT
Appleton, WI

Known for fitness walking
The greatest percentage of people who hit the pavement for exercise:

Fairbanks, AK
Little Rock, AR
Boise, ID
Waterville, ME
Philadelphia, PA
Morgantown, WV

Known for desirable destinations
The highest number of stores, restaurants, and theaters within walking distance of the town's center:

San Francisco, CA
Atlanta, GA
Honolulu, HI
Chicago, IL
Baton Rouge, LA
St. Paul, MN
Reno, NV
New York, NY
Memphis, TN
Austin, TX

Expert faves
Top picks from professionals working to make communities more walkable:

Birmingham, AL
Denver, CO
Wilmington, DE
St. Petersburg, FL
Silver Spring, MD
Kansas City, MO
Charlotte, NC
Trenton, NJ
Portland, OR

How's your city rate? Go to prevention.com/bestcities to see all 500 city ratings and a list of criteria and experts.

Source: Annual survey with the American Podiatric Medical Association

Source: MSNBC.com: Fitness

GSK Data Suggests Efficacy of Advair(R) and Serevent(R) is Not Impacted by Genetic Profile

Study is the Largest Prospective Trial to Examine Asthma Outcomes Based on
Genetic Profile

RESEARCH TRIANGLE PARK, N.C. and PHILADELPHIA, March 16 /PRNewswire/ --
Data presented today by GlaxoSmithKline showed that genetic differences at
the site of the beta-2 adrenergic receptor gene in asthma patients did not
lead to different responses to Advair Diskus(R) (fluticasone propionate and
salmeterol inhalation powder) or Serevent Diskus(R) (salmeterol xinofoate
inhalation powder).

Past prospective clinical trials have found that the use of
short-acting beta-agonists, such as albuterol, were linked to worse
outcomes in patients with asthma with the Arg/Arg genotype of the beta-2
adrenergic receptor gene. In the research presented today, those patients
with the Arg/Arg profile responded to Advair (the combination of an inhaled
corticosteroid and a long-acting beta-agonist) or Serevent (a long-acting
beta-agonist) treatment as well as those patients with the two other forms
of the gene (Arg/Gly and Gly/Gly).

The data (abstract #554) was presented by Eugene R. Bleecker, M.D., a
professor of medicine and co-director of the Center for Human Genomics at
the Wake Forest University School of Medicine at the 2008 American Academy
of Allergy, Asthma and Immunology annual meeting in Philadelphia.

"This study was the largest prospective study of the impact of genetic
differences in the beta-2 adrenergic receptor on response to asthma
therapy, and we were encouraged to see that patients with the Arg/Arg gene
variation responded to Advair and Serevent therapy just as well as patients
without that variation," said Dr. Bleecker. "This study is a large step
forward in furthering our knowledge of the interplay between genetics and
therapy in asthma."

The 544-patient trial evaluated three groups of patients: those with
the Arg/Arg genotype, those with the Arg/Gly genotype and those with the
Gly/Gly genotype. Patients were treated for 16 weeks with either Advair or
Serevent.

The results showed that there was no significant difference between any
of the three genotype groups for the primary endpoint, morning peak
expiratory flow rate, and all genotype groups showed sustained improvement
on treatment with Advair or Serevent. There was also no difference between
the improvement recorded for each of the three groups on the secondary
endpoints of forced expiratory volume in 1 second (FEV1), symptom-free days
or use of a rescue inhaler.

A sub-analysis of that trial was also presented today at the AAAAI
meeting (abstract #509) by Harold Nelson, M.D., professor of medicine at
National Jewish medical and Research Center in Denver. Dr. Nelson's
analysis found that the incidence of asthma exacerbations, defined as
worsening asthma requiring ED-visit/hospitalization or any medication
beyond protocol, did not differ by genetic profile, further suggesting that
having a genetic variation in the beta-2 adrenergic receptor does not have
an effect on response to Advair or Serevent.

Further research on the same group of patients (abstract #552) was also
presented, examining more closely any link between genetic differences in
the beta-2 adrenergic receptor gene and response to therapy. That trial
looked at 11 different genetic polymorphisms or haplotypes on that gene and
found that no single variation was associated with a differential response
to Advair or Serevent.

Advair Diskus combines two medications in one device to help prevent
and control asthma symptoms. Asthma causes inflammation (swelling in the
airways) and airway constriction (the tightening of muscles that surround
the airways), and Advair contains both an inhaled corticosteroid,
fluticasone propionate, to reduce inflammation; and an inhaled long-acting
bronchodilator, salmeterol, to help prevent and reduce airway constriction.
Advair is for people who still have symptoms on another asthma controller,
or whose disease severity clearly warrants treatment with two maintenance
therapies.

Important Information about Advair Diskus

Advair Diskus won't replace fast-acting inhalers for sudden symptoms
and should not be taken more than twice a day. Advair Diskus contains
salmeterol. In patients with asthma, medicines like salmeterol may increase
the chance of asthma-related death. So Advair Diskus is not for people
whose asthma is well controlled on another controller medicine. People
should speak to their doctor about the risks and benefits of treating their
asthma with Advair Diskus. People taking Advair Diskus should see their
doctor if their asthma does not improve. People should tell their doctor if
they have a heart condition or high blood pressure. Some people may
experience increased blood pressure, heart rate, or changes in heart
rhythm. Advair Diskus is for patients 4 years and older. For patients 4 to
11 years old, Advair Diskus 100/50 is for those who have asthma symptoms
while on an inhaled corticosteroid.

Important information about Serevent Diskus

Serevent Diskus does not replace fast-acting inhalers for sudden
symptoms and should not be taken more than twice a day. In patients with
asthma, medicines like Serevent may increase the chance of asthma-related
death. People should talk to their doctor about this risk and the benefits
of treating their asthma with Serevent Diskus.

Serevent Diskus should not be the only controller medicine prescribed
for a person's asthma and is not a substitute for anti-inflammatory
medications (inhaled or oral corticosteroids). People should tell their
doctor if they have a heart condition or high blood pressure. Some people
may experience increased blood pressure, heart rate, or changes in heart
rhythm. People should see their doctor if their asthma does not improve.

Serevent Diskus is indicated for the long-term, twice-daily (morning
and evening) administration in the maintenance treatment of asthma in
patients 4 years of age and older. Serevent Diskus is also indicated for
the prevention of exercise-induced bronchospasm in patients 4 years of age
and older. Serevent Diskus is indicated for the maintenance treatment of
bronchospasm associated with chronic obstructive pulmonary disease (COPD)
(including emphysema and chronic bronchitis).

About GlaxoSmithKline

GlaxoSmithKline is one of the world's leading research-based
pharmaceutical and healthcare companies. GlaxoSmithKline is committed to
improving the quality of human life by enabling people to do more, feel
better and live longer. For company information visit http://www.gsk.com.





See Also

• Cheap Car Insurance Company - Which Company Should You Choose?
• Bruises - How to treat bruises
• Raynaud’s Disease - Treatments and Therapies
• Hair Breakage, Shedding, Damage and Chemicals

Via: Healthcare

Marketing Manager - IAN MARTIN LIMITED - THE 500 STAFFING SERVICES

Location: Vancouver, BC, CA
Job Category: Marketing
Industry: Recruitment/Staffing
Date Posted: Monday, March 03, 2008
Company URL: http://ianmartin.com

Marketing Manager - HAYS

Location: Guelph, ON, CANADA; Kitchener, ON, CANADA; Waterloo, ON, CANADA; Cambridge, ON, CANADA
Job Category: Marketing
Industry: Recruitment/Staffing
Date Posted: Monday, March 03, 2008
Company URL: http://www.hays.ca/

Marketing Manager --- Job ID: 40689 - BMO FINANCIAL GROUP

Location: Toronto, ON, CA
Job Category: Banking, Marketing
Industry: Banking/Finance
Date Posted: Monday, March 03, 2008
Company URL: http://www.bmo.com

OoVoo, Bloggers And The Frozen Pea Fund

One day I'm going to write a book. It will be about playing nicely in the social media world. It will be about how companies people within companies are reaching out in casual conversations that become meaningful. It will be how business sometimes blurs the lines of personal relationships and ROI. It will be about how playing nicely can create win-win-win situations.

There is a company with a funny name, ooVoo, that has found a way to do just that. They have asked bloggers to volunteer their time to demonstrate their new service. In lieu of compensation ooVoo is  the making a donation to the Frozen Pea Fund which supports the American Cancer Society's Making Strides Against Breast Cancer campaign.

What makes this an extra special gesture is the Frozen Pea Fund was established for diva blogger Susan Reynolds who is fighting breast cancer. Please read her story on Boobs On Ice. The win is the bloggers get some visibility. The win is the Frozen Pea Fund is increased. The win is ooVoo gets lots of positive word of mouth buzz and great Search benefits. I think Katya, Nedra and Beth would approve.

ooVoo is a pretty neat concept. It's video chat that can accomodate up to 6 people at the same time who participate in the conversation. I don't know about you girlfriend, but I'm thinking video chat is a great excuse for a shopping trip for a cute new outfit with a visit to your hair stylist thrown in .. of course. Perhaps our friends at Lancome might want to partner with ooVoo (wink).

My ooVoo Day  Schedule of Speakers and Times. Runs from Feb. 10 - 21, 2008.
Sidebar: Thanks Scott Monty for the list. I think Diva Marketing is the only blog where you'll find the schedule of speakers with times.

Allan Cox, Your Inner CEO
Time: PST
Feb. 11 9-9:30 am
Feb. 12 9-9:30 am
Feb. 13 9-9:30 am
Feb. 14 9-9:30 am

Bob Garfield, AdAge       
Time: EST
Feb. 11 11-1 pm

C.C. Chapman   
Managing the Gray   
Time: EST
Feb. 11, 12-2 p.m.   

Chris Brogan, How Social Media Builds Relationships   
Time: EST
Feb. 14, 1-2:15 pm

Chris Thilk, Movie Marketing Madness
Time: CST   
Feb. 11 11-11:30 am
Feb. 13 11-11:30 am
Feb. 19 11-11:30 am
Feb. 21 11-11:30 am

Connie Reece & Susan Reynolds, Every Dot Connects / Boobs on Ice   
From Connections to Community: How Online Relationships Enrich Our Lives   
Time: EST
Feb. 10 - 2-3:00 pm
Feb. 10 - 5-6:00 pm"   

Dave Delaney    Two Boobs and a Baby +   
New Media Marketing
Time: CST   
Feb. 13, 9 - 10:30 pm   

David Meerman Scott   
The New Rules of Marketing & PR   
Time: EST
Feb. 11, 2:00 - 4 pm

Erin Kotecki Vest   
Queen of Spain
Time: PST       
Feb. 15, 9:30-11:30 am

Geoff Livingston   
Now Is Gone    Now Is Gone   
Time: EST
Feb. 16 1-5:00 pm

George Parker    AdScam   
The State of the Ad Industry: George Sounds Off
Time: MST
Feb. 10, 8-9:00 am
Feb. 12, 8-9:00 am
Feb. 14, 9-10 am

iJustine, Tasty Blog Snack   
The Internet
Time: PST
Feb. 10, 5-6:00 pm
Feb. 17, 5-6:00 pm

Irina Slutsky, GeekEntertainment.tv   
Time: PST   
Feb. 20, 11-1 pm

Jack Myers & Friends    Media Village       
Time: EST
Feb. 13, 2:30-4:30 pm   

John Wall, Marketing Over Coffee   
Using the web and common sense to grow your business - And answering all questions Marketing
Time: EST
Feb. 10 7-7:20, 9-9:20
Feb. 11 12-12:20, 7-7:20
Feb. 18 12-12:20, 7-7:20, 10-10:20

Joseph Jaffe, JaffeJuice
Life After the 30-Second Spot or Join the Conversation   
Time: EST
Feb. 10 8:00 - 9 pm
Feb. 11 12:00 - 1 pm
Feb. 11 8:00 -9 pm
Feb. 13 12:00 - 1 pm   

Karen Putz, A Deaf Mom Shares Her World       
Time: CST
Feb. 21, 12-2 pm   

Laura "Pistachio" Fitton, Presentations clinic
Time: EST
Feb. 12 4-4:30 pm
Feb. 14 4-4:30 pm
Feb. 19 4-4:30 pm
Feb. 21 4-4:30 pm   

Marshall Kirkpatrick, ReadWriteWeb   
Let's test out ooVoo & meet each other   
Time: PST
Feb. 10, 12:01 am - 1 am (to be clear it's midnight Sat/Sun)

Mitch Joel,
Six Pixels of Separation   
Social Media, Web 2.0 and this crazy new world of Marketing and Communications   
Time: EST
Feb. 12, 8-9:00 pm
Feb. 13, 8-9:00 pm

Scott Sigler, Podcasting Fiction   
Time: PST
Feb. 18, 6-8 pm

Steve Hall, AdRants
Time: EST
Feb. 12 2:30-3 pm
Feb. 13 2:30-3 pm
Feb. 14 2:30-3 pm

Susan Reynolds, Boobs on Ice
Wish Susan Reynolds a Happy 60th Birthday   
Time: EST
Feb. 10 - 8-9:00 pm

   Happiest of birthdays Susan!

Social Media-zing Lancome's "Your Guide to a Fabulous Kiss" Email Campaign

It's a rainy day in Georgia and just as I was wishing for something to distract me from gray skies into my email in box popped this message: Your Guide to a Fabulous Kiss from Lancome. Well Girlfriend, who could resist a click to open that one? Of course I knew it would be a promotion but I was anticipating fun and flirty. A prelude to Valentine's Day perhaps.

The copy drew me in. Yes! Red stilettos, cocktail dress and a hot midnight affair would be lovely diversions as I sipped coffee and procrastinated which project to tackle next. I was ready to take a break. I was ready to play with the brand.

Click. I engaged. I was taken to a product page. Where was my Guide to a Fabulous Kiss?? So I click on another link and another and another. Guess I made Lancone's stats soar (smile). I saw lipsticks in lovely shades but where was there the Guide to a Fabulous Kiss? Needless to say, I was disappointed and became less enchanted with the promotion because it didn't deliver what I anticipated.

Sidebar: Note the subtle language change above. I went from "my Guide to a Fabulous Kiss" to "the Guide to a Fabulous Kiss."

Well, diva dahlings, I still was not ready to go back to work. I began to imagine how Lancome could have taken what started as a promising email campaign and turned it into a fun, flirty consumer generated content strategy. Let's play with the wonderful headline - Your Guide to a Fabulous Kiss.

Perhaps the guide begins with asking - What is a kiss? .. and don't get x-rated on me. Keep it clean and sophisticated. A kiss could be a kindness to someone that shows how much you care.

Then it moves into asking you to tell the the story of your first kiss and or perhaps your most memorable kiss. Which might be the kiss you gave your new born bebe. Or the kiss you received from your dad before you went to college.

A la American Idol .. ends with people uploading videos singing one of my favorite songs from Casablanca .. As Time Goes By.  You must remember this A kiss is still a kiss, a sigh is just a sigh.

How about a joint promotion with NECCO to create a new sweetheart saying for the famous
candy heart that actually is produced for Valentine's Day? We could add a widget and a Flickr page and have the community vote. Make your own candy heart.

Perhaps it ends with a kiss of kindness - a charity chosen by the winner.

Lessons Learned: Great copy can draw in your customers but take care to understand what expectations might occur. Try new ways to engage your customers with your brand that is personal and meaningful to  them.

Change Can Be Inspirational

Spent last week in Miami speaking at The Women's Congress conference. The Women's Congress is a 2-year old organization with a mission to bring small business owners and corporate executives together for mutual learning. I knew the conference would be great. What I didn't know was the day would be inspired by change.

My thanks to Rebecca Weeks, Director of Business Development, Real Girls Media Network, Inc. for the invitation to moderate the panel on Web 2.0. In addition to Rebecca our session included two other savvy divas - Anne Murray, Senior Director of Interactive Marketing, Southwest Airlines and Virginia Simmons, Online Communications Manager, The ONE Campaign. Sidebar: Biz Blog Profile interviews coming soon. Love that networking online and off digital too! 

Companies are tightening their training and travel purse strings and one of the first to feel the pinch is professional development conferences. Moments before our panel we changed direction. We decided to merge the Web 2.0 and social media sessions. So .. we tossed out the preplanned Powerpoints and the agendas. We pulled chairs into a big Conversation Circle and in true bloggy style, and similar to what I had done at the Healthcare Summit last fall, we trusted in our audience to tell us what they wanted to know. And they, of course did! Again, the feedback we got was "Best session I attended." "I learned so much." I must admit that having successfully gone down this road before I was pretty comfortable with the formate and new direction. Something to be said of experience. (smile)

Sidebar: Slides from the Healthcare Summit are posted. If you're looking for a basic 101 How to Create A Blog Strategy check it out.

What made this especially fun was my friend and winner of the Entrepreneurial Champion for Women Award (!) none other than Ms. Lena West, xynoMedia Technology, was the moderator of the social media panel. The panelists included Nina Kaufman, Making It Legal, and Cory Edwards of Symantec. Yes, the conference did include a few smart men .. and Cory is that indeed.

The session on Leadership And Change Change Management was particularly interesting to me since for so many companies a dive into social media marketing constitutes not only a new strategy but a change in company culture. The panel members not only shared their experiences about leadership, change and how women are likely to handle change differently than men (more talk, more involvement, more sharing of information) but were inspiring. The prestigious panel included: Jeri Dunn, Chief Information Officer, Bacardi Limited, Juanita T. James, Chief Communications Officer, Pitney Bowes Inc., JoAnn Lilek, Chief Financial Officer, DSC Logistics. Lisa Gibbs, Executive Business Editor, The Miami Herald.

For your reading pleasure my notes and a few random thoughts.

"Ships are safe in harbors but that's not where ships are suppose to be." Like sailing a ship change involves risk but you don't grow unless you sail out of the harbor." Jeri Dunn, Chief Information Officer, Bacardi Limited

On Change

• Systems are just tools.
• People often feel that change is a threat that is done to them on a personal basis.
• Remember when you institute change within an organization you also change people's lives.
• It's critical to clearly articulate both the vision of the new direction and why the need to change.
• You need to learn the rules before you can change them. 
• You can not influence change in isolation .. it takes team work.
• The role of communication in change management is critical for both (internal) employees and (external) stakeholders e.g., customers, media, shareholders. Communication must include: listening, understanding and then talking.

On Leadership

• Leaders grow over time. A good leader understands the culture and how to work within to make changes. Listen to the experts but in the end you must form your own opinions. 
• You may not always have all the information to make a decision but a good leader understands what is essential and what is nice to have. 
• Understand the role of everyone in the organization and treat all with respect.
• Employees will share knowledge with you if you ask them; don't overlook some one who appears shy or quiet. 

On Mentoring and Personal Learning & Values

• Get yourself a good mentor. Mentors come in different packages; you may find a mentor in a peer or a younger person.
• As important, help others realize their full potential.
  
• Make yourself vulnerable. Openly seek and accept feedback from wherever you can get it. Learn not to take it personally.
• Your personal values must align with the values of your organization if there is a disconnect that's when the work  and your life begins to unravel.
  

You can not define yourself by your work, by your title or by your position. Those are things that people can give and take away from you. Juanita T. James, Chief Communications Officer, Pitney Bowes Inc.

AiMA Goes Second Life Tonight

Join the Atlanta Interactive Marketing  community - AiMA - tonight for a trip into the world of virtual communities. Congrats to Joe Koufman and his committee for pulling together an innovative event.

Can't join us in the non digital world?  Del Ross, from IHG, will not only moderate the panel discussion in person, but his avatar will be simultaneously moderating the ACTUAL event in Crowne Plaza's Place to Meet, a Second Life island for private, secure meetings.

Panelists:

• Christopher Klaus – Founder and CEO for Kaneva
• Mike Donnelly - Director Worldwide Interactive Marketing for Coca-Cola
•Rhonda Lowry – Vice President, Emerging Technologies for TBS
• Paul Greenberg – Director of Consumer Marketing for The Weather Channel

6:30 pm - Networking
7:30 pm - Panel Discussion

Pay at the Door:
$25 - Basic Member
$35 - Non-Member

February's AiMA Meeting continues in the social media space. On Feb 28 27th Wednesdayhear how The Home Depot -- Shera Shrago and Ayres Nicholas -- (B2C), Goodwill of Greater Washington -- Brendan Hurley
Senior Vice-President -- (Not For Profit) and a TBD B2B brand are using social media and Web 2.0 tools to achieve marketing goals. Special guest presenter Geoff Livingston author of Now Is Gone. Peter Kim, Forrester Research will moderate what is sure to be a lively conversation.

Sidebar: Free wifi in the San Diago airport is making me a happy camper. Off to see what the Twits are talking about!

Take The Wrap Off Social Media Marketing Numbers

Shhh ... don't tell any of the social media Intelligentsia. It Is about the numbers. Don't let anyone kid you. We talk about dropping a pebble in a pond and the swirling levels of influence. But bottom-line looking deep into the waters  .. we search for numbers. We worship numbers. We want more and more and more. We're only takin' care of business. 

Oh sure, they have to be the "right" numbers er .. people. Right people. People are not numbers. But here's the secret it was always about finding the "right people." But we could never be sure if the right people were watching or reading or listening so we dived into the ocean of numbers. Network television. Newspapers. Oh okay .. radio was more niched. Oh okay .. cable was more niched. Oh okay .. magazines were more niched. We're only takin' care of business.

Alas but for the demographics we never really knew much about the numbers er .. people. Right people. Hello 18-34 year old women who live in the inner city and don't own cars. Hi there 35-54 year old men with beyond a college degree who reside in the suburbs. Hey sorry over 64 year olds we're not really sure what to do with you so we'll just mush you all together. We're only takin' care of business.

Then Pop! Zap! Bam! the world changed. Blogs. Videos. Podcasts. Photos Online. Technology presented easy, cool ways to communicate for the demos er numbers er people. Right people. Some of chat was about brands.  People were talking to their friends and making new friends. Opinions were being influenced and maybe just perhaps purchase behaviors were changing through social media networking. The window and doors to those conversations were wide open and a few savvy marketers began listening in. They heard - Friends talking to friends. Talking to friends of friends. Here come the those numbers. We're only takin' care of business.

The social media Intelligentsia begin to ponder and some even to drool. Maybe just maybe if we listen we can hear and learn. We can create better products and services because we'll understand more than just demographics. We'll understand customers' dreams. Here come the those numbers. One person won't do. Hmmm .. maybe just maybe we can tap into - The Friend - The Top Dog - The Kingpin -The Influencer - who can lead us to the friends of friends and the friends of friends of friends. It's still a numbers game. We're only takin' care of business.

It is still a numbers game. But is that really so bad? When you have limited resources shouldn't you get the most bang for your buck .. so to speak?

If technology can help us turn a demographic snap shot or a one time view behind a two-way mirror into a multi media scrape book of our customers, that continues to evolve over time, shouldn't we maximize those opportunities?

Let's not pretend that social media marketing is not about qualifying the numbers. Marketers will always want more and more and more information to help make informed business decisions. Let's take the wrap off of the numbers game.  We're only takin' care of business.

Thanks to Cardboard, Castles and Other Amenities for the use of the graphic.

Friday Fun: Age of Conversation Meets Blogger Social!

Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. A waiting for the weekend 'playground' time to be sophisticated-silly. Or sometimes just plain silly.

Question: What do you get when 103 bloggers from all over the globe collaborate on a book?

Answer: Innovation, Fun, Mind Candy .. and New Friendships! The back-story of how a guy from the farm lands of America and a guy from "down under" inspired a global partnership among people from 24 states and 10 countries. What could have turned into a Tower of Bable is a cohesive and important book about the changing ways business must communication in this digital age. All of the  profits are being donated to the Variety Children's Charity.

The master minds behind Age of Conversation, Drew McLellan

 and Gavin Heaton, are challenging bloggers once more to work together to create Part II. They want our input on the content direction of the book - even if you don't want to participate as an author- add your vote on what you would like to read. Deadline for voting is Jan 31, 2008.

• Marketing Manifesto  -or-
• Why Don't People Get It?  -or-
• My Marketing Tragedy (and what I learned)

For all the details about how to join the rag tag group of ultra cool folks (you don't have to write a blog or podcast or vlog or even a twit to play along) and the link to the survey go visit Drew!

I'm in! Are You?

Sidebar: I have just one question. Where is Curious "Age of Conversation" George?  When last seen Steve and C.B. and C.K. were showing him Manhattan.

All work and no play makes for a dull diva and divo! After working in the virtual wouldn't it be swell to toast an appletini or a Scotch or even a cup of the old java in the non digital world? CK thought so too. She's hosting the biggest non conference, or perhaps it's the first Blogger Social for her social media friends in NYC. We're going to skip the streets of Manhattan with people we've come to know through 140 character tweets and blogs vlogs and podcasts and of course blogs.

Deadline to sign up and run that plastic through the works is February 15th. For the nitty gritty details visit CK. Thanks to Mario Vellandi for the poster and to Mark Goren for the video .. I love them both!

I'm in! Are You?

P.s. Drew was a mastermind behind the social too.  

What Does Social Media Mean To You? With Jay Berkowitz, Kasia Szewcyk, Scott Milinder, Dana VanDen Heuvel

What Does Social Media Mean To You? is a continuing video series of Little Sound Bites of thought, insight and fun. Perhaps you'll be on the little Flip video next time we meet!

Thoughts from a few of the people who attended the American Marketing Association's Hot Topic Workshop on Social Media Marketing in Miami this month. For Dana and Jay, who have clocked several years in the space, it's an evolution of customer communication and an opportunity to have it your way. For Kasia and Scott who are taking their first entree into social media, it is a new environment where they can interact, sort of hang out with customers and prospects .

Jay Berkowitz - Ten Golden Rues. Catch Jay's podcast series.

Sound Bite - Social Media Is ..
The evolution of new ways to connect with people and really build relationships.
The evolution from the old chat groups all the way through podcasts and videos. Im lovin' it!

Kasia Szewczyk Kelly Services

Sound Bites - Social Media is ..
We know we need to connect with our audience on a different level.
We're looking to connect to them where theyre spending their time. 
Traditional media has rising costs and diminishing returns.

Scott Milinder, Progressus Therapy

Sound Bites - Social Media is ..
We're a company that is all about people. We have to find new and innovative ways to get people connected.

Dana VanDen Heuvel VanDen Heuvel Executives
Sidebar: Dana was one of the workshop instructors.

Sound Bites - Social Media is ..
It's an evolution. It gives people flexibility on how they connect with their world.
You can have your world, your content, your messages on your terms.
Content, media and life on your terms only digitally.

View More What Does Social Media Mean To You Interviews
Kevin Nalts, Peter Kim, David Berkowitz
Debby Ruth
Josh Hallett, Julie Squires, Chris Thornton
Dave Williams

White On White or Max In The Snow

It's always a function of perception. What is great customer service to me may be horrors to you. What is a snow storm for me in Atlanta may seem like flurries to my friends in Boston or in Canada or in New York State.

 

 

For Max the inch of snow that fell in Atlanta yesterday seemed like a blizzard.

Lessons Learned: Don't assume that your perception about your product/service is the same as your customer's experience.