Friday, March 28, 2008

Big, Artful Wine at The Modern: Bedell's Musée from Long Island

It was a coming out party of sorts at The Modern on Monday night. Food and wine writers, restaurateurs and sommeliers, and wine dealers from Amagansett, New York, to Manhattan all gathered to see and taste the ambitious blend of Merlot, Cabernet Sauvignon, and Petit Verdot that has been in the making—with great secrecy and drama—for the last three years at Bedell Cellars in Cutchogue on Long Island's North Fork. Emblazoned with a Chuck Close daguerreotype of a cluster of grapes, Musée aspires to hold rank with grand crus from Europe, South America, and other internationally recognized wine regions&mdas;and not just because of its superstar label, a recurring symbiosis for Michael Lynne, Bedell's owner, a modern art collector, and a...

Some said it tasted of California. Howard Goldberg of the New York Times found it "fairly light and lithe," suggesting left bank of Bordeaux, rather than the typical fatter, weightier St.-Emilions of the other bank. Others felt that the wine was "wound-tight" and needed a bit of time to air, a bit of time to relax among all the exposure. The 2005 vintage was an incredibly ripe one on Long Island, with a hot, dry growing season largely absent of rain, except for a harvest time monsoon that some vineyards, including Bedell, managed to survive. But by the turnover of hors d'oeuvres trays, everyone seemed to agree that Musée felt equally comfortable with arugula quiche, skewered duck with watercress dip, and cucumber-wrapped tuna.

"I'm speaking of Bedell, not Mouton," toasted Pascal Marty, a viticultural consultant from Santiago, Chile, who was partly behind Musée, and who also helped create big, best-selling wines like Opus One and Viña Almaviva. "It has balance, elegance, agility. It has a signature. It is a wine you can identify when you taste it once. That's what makes great wines both different and similar."

Since Musée's release just three months ago, the winery has sold 300 of 800 magnums packaged in individual wood crates. The wine is a keeper, not just because of its collector's edition label. "It could age for 20 years," said Bedell's head of operations, Trent Preszler. The more observant attendees noted the wise selection of a bottle with a particularly deep punt to facilitate decanting. Such bottles are becoming more and more rare, and now shine as pieces of art, just like the wine and label. (The 400-case production is also selling as single bottles for $65 or in hand-crafted wooden boxes of six for $390.)

"I believe Long Island wine has already found greatness and still has great potential," said Alex von Bidder, managing partner at The Four Seasons. "The challenge is still selling it." He took a deeper sip. "This is eminently drinkable. It speaks for itself. I would love to have it with my dinner tonight."

Bonnie Munshin, general manager of Nick & Toni's in East Hampton, called it "yummy" several times and then clarified: "It's full-bodied but not overwhelming."

Which, in some ways, is becoming indicative of Long Island's cool, maritime terroir: moderate alcohol levels which do not overpower the fruit flavor, and fruit flavor nuanced enough that it doesn't overpower the wine. "It's fruity, but it's like a good fruit," said Marty. "It's not like when fruit is too ripe and it becomes bad. It's like a perfect peach or apricot."

As for the artist's contribution to the wine, Close explained that he was momentarily stumped when he received the refrigerated container from Bedell with a cluster of just-harvested grapes. "I didn't know what to do with it." He ultimately configured the fruit and errant leaves into a timeless pose reminiscent of Greek nudes. Close, who is old friends with Lynne from their mutual days as fathers escorting children to the New York City bar mitzvah circuit, has already been invited to do labels for a major European wine maker. "I can't do grapes again," he sighed to an assistant. "I have to come up with something different."

About the author: Brian Halweil is the editor of Edible East End, the magazine that celebrates the harvest of the Hamptons and the North Fork. He is also publisher of Edible Brooklyn and Edible Manhattan. He writes about the things we eat from the old whaling village of Sag Harbor, New York, where he and his wife tend a home garden and orchard and go clamming when the tides allow.

2,200 Texas Lawyers Join Social Networking Site

In case you missed it, appended below is an article about a social networking website that the State Bar of Texas created for Texas lawyers
--------------------------
Branching Out in the Lone Star State By Tom Mighell, Law Practice Magazine, January 2008
Branching Out in the Lone Star State  On June 1, 2007, the State Bar of Texas officially launched the Texas Bar Circle, the first social networking site for lawyers provided by a state bar organization. Has the site caught on since its rollout?

Definitely yes—as of this writing, more than 2,200 lawyers have joined it. “We knew that lawyers are social animals, and that their success depends on their ability to network with peers and build connections,” says John Sirman, Web manager of the State Bar of Texas. “We saw our members as a group ideally suited for and in need of social networking tools. To me, this concept was a no-brainer and an inevitable offering by any bar association.”

The social network is “closed,” in that only members of the Texas bar can participate. Because the members are all known individuals, the closed network helps to minimize many of the concerns that exist with public sites like MySpace and Facebook. Members sign up using their bar number and automatically have access to their own “Home Page.” This page contains a calendar, announcements and news, links to new members in the Bar Circle, and other information. To add friends to their networks, users click on People and browse for other members, and then the other person receives an e-mail asking him or her to accept or reject that invitation.

A common part of joining a social network is the creation of the member profile, to let others know more about you. The Profile page on the Texas Bar Circle site has areas where members can add information about their current employment and their education, upload their resumes, and add all of their contact information, if desired. The Profile page also contains a listing of the member’s current friends and groups joined. Users can keep a journal on their Profile page, or upload photos to their photo album and share them with the community.In addition to traditional social networking features, the Texas Bar Circle also offers a Careers page, where users can browse for jobs or post job listings of their own. The Discussions area allows members to converse about virtually any topic. And coming soon to the site will be the ability for members to add their specific practice areas to their profiles.

Members are also able to create their own groups, and as of this writing, there are more than 90 groups, ranging from law school alumni groups to practice-specific interest groups, to Lawyer Moms, Christian Attorneys and Musical Lawyers.

Sirman has seen some interesting things happening in the interest groups. “People really are using it to make new connections with people they may not otherwise have met. A fun example is the Art and Photography group, where there are some real artists sharing their work by uploading photo albums. Or Rainmaking, where members are making new business connections. With the Bar Circle, our members have a way to connect statewide that couldn’t exist without this platform.”

About the Author

Tom Mighell is Senior Counsel and Litigation Technology Coordinator at Cowles & Thompson in Dallas, as well as ABA TECHSHOW 2008 Chair.

Google Maps Gives Users More Control

Not too long ago, Google Maps started allowing its users to move place markers.  Now businesses' existing details can be altered, and completely new markers can be added, as well.

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The U.S. Makes Up 21 Percent Of Global Internet Users

In January 2008, the Asia Pacific Region have over 300 million Internet users at least 15 years of age accessing the Internet from work and home computers according to comScore's "Digital World: State of the Internet report.

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(HP) Social Media Means NOTHING If Your Internal Processes Are Broken

Memo
To: Smart corporate marketers who are including social media / Web 2.0 strategies
From: Your customers

Blogs, podcasts, videos, communities building, social networking, widgets and gidgets and digg and Twitter and the ten thousand other technologies are worth NOTHING if your internal processes are broken.

Forget about how to create, measure and analyze the buzz about your brand. It means NOTHING if your internal processes are broken.

My friend Marianne Richmond details a very frustrating story of how HP is playing games with the education of Sam - a high school freshman - whose HP laptop has been zonked (I think that's a technical word) since November 2007 ..  with no resolution dispute hours with tech support, emails to bloggers, on and on. What adds insult to injury is that this is the company that boasts not 1 or 2 or 10 or 15 or 20 but over 50 HP blogs along with podcasts and other social media initiatives. There is even one about social media by Scott Berg. They all mean NOTHING because internal processes are broken. 

HP, I'd like to introduce you to two of your customers Sam and his mom Marianne,  who are about to go MAC. Well, HP  you might say, the loss of one high school student and his mom .. no big deal. It's not like they are a Fortune 100 company where you might have opportunity for an account with hundreds perhaps thousands of orders.

Oh, by the way, HP if you or one of your 50+ bloggers happen to be listening to this conversation, I forgot to mention one minor detail. Mom Marianne is a highly respected blogger. Her post - HP: Customer Experience Disconnect might influence as many potential customers as that one Fortune 100 account. 

Some times life shows us some unexpected humor this cartoon from gapingvoid.com was next to Marianne's post.

Lessons Learned:

  • Social media is more than a well written blog.
  • Social media changes how we conduct business.
  • In developing your social media strategy do not neglect a review of internal processes. How will information be disseminated?
  • In the nano second world of the Internet, internal systems must be developed to ensure rapid responses to questions and problems.
  • Excellent customer service is not a nice to have .. it's critical.
  • Listening in on conversations means NOTHING if you can't take corrective action .. immediately.

Bishop Anders Launches 'Web Traffic Machines' Package

Bishop Anders has launched 'Web Traffic Machines' package. The 'Web Traffic Machines' package contains 26 traffic generation software programs. [Web Traffic Machines]

Bishop Anders has launched 'Web Traffic Machines' package.

The 'Web Traffic Machines' package contains 26 traffic generation software programs.

Web Traffic Machines Sales Letter

Web Traffic Machines sales letter title:

"Former Oil Field Worker Grabs #1 Search Engine Rankings, Gets Floods of FREE Targeted Traffic, and Explodes His Online Income Using The 26 Underground "Traffic Machines"

Now YOU can cash in on his amazing web traffic discoveries by using the very same proprietary software and cutting edge tactics that he uses to dominate niches and rake in massive profits..."

Features and Benefits

Bishop says, "Here are the 26 tools that you will receive as a part of the Web Traffic Machines package...

Traffic Machine #1 - Code Name: Tag & Ping Traffic Machine

"Tag and Ping" gives you a double shot for your efforts... First, it gives you great backlinks, and next it gives you good human traffic to your sites and pages.

Traffic Machine #2 - Code Name: Video Traffic Machine

This is the ultimate in video traffic software, allowing you to mass post your videos to over 30 free hosting services that make up nearly 100% of all video traffic on the entire web. It even comes with it's own built-in video creation ability.

Traffic Machine #3 - Code Name: "G Group" Traffic Machine

Google Newsgroups is the world's #1 newsgroups site. People have been trying to figure out how to get Google's attention for years. This software has "cracked the code." NOW getting Google to give your links some attention is almost as simple as clicking on a single button.

Traffic Machine #4 - Code Name: Forum Traffic Machine."

More softwares and their features are listed on Web Traffic Machines Sales Letter.

Price

The price of Web Traffic Machines is: $97

Fast Action Bonus

Web Traffic Machines comes with the following fast action bonuses:

eBooks:

- Viral Traffic Generation

- Real World Traffic Strategies

- How to Get Free Web Traffic

- Advanced SEO Techniques

- Traffic Overdrive

- Getting Traffic to Your Site

- Web Traffic Explained

- Web Traffic Explained Volume 2

- Maximum Conversion Rate Tips

- Traffic 2.0

Videos:

- 10 Web Traffic Videos

Manual:

Bishop's daily production manual.

Guarantee

Web Traffic Machines has an eight-week, 100% money-back guarantee.

Web Traffic Machines

Jack Humphrey Releases 'The Authority Black Book 2.0'

Jack Humphrey has released an updated version of "The Authority Black Book". According to Jack, more information has been added in the latest version of the ebook. [The Authority Black Book]

Jack Humphrey has released an updated version of "The Authority Black Book".

The Authority Black Book 2.0

The sign up page title:

"Are You Ready To Learn Social Marketing Tactics That Generate Traffic Instantly?"

Do NOT Buy Any Product That Says Social Marketing Until You Read The 100% FREE Authority Black Book! Downloaded Over 40,000 Times!

Free eBook Contents

Jack says, "Here's A Small Sample Of What You'll Learn In The Authority Black Book:

- How to create and syndicate video to the top video sharing sites for high-powered and valuable backlinks (Google likes video links!)

- How to use RSS subscriptions to explode your reach! So many marketers and webmasters are doing RSS the wrong way... we'll show you the right way!

- Linkbait: What is it, How to write it, and how to generate massive buzz and hundreds of backlinks in your niche using it.

- A tool to instantly and with the click of a button bookmark any page on the web in all the social bookmarking sites – FREE!

- Thorough explanations of more technical steps and strategies by Jack Humphrey, the author of Power Linking Profits and the Authority Black Book."

The Authority Black Book 2.0

'When Email Marketing Does Not Work' by JoHan Mok

JoHan Mok's latest 'Internet Millionaire Code' blog post is titled "When Email Marketing Does Not Work". [Blog]

JoHan Mok's latest blog post:

When Email Marketing Does Not Work

JoHan says, "Whether you are already involved in an email marketing campaign or are simply considering the possibility of launching an email marketing campaign it is important to note that email marketing does not always work. This means that sometimes despite your best efforts, or sometimes in spite of your best efforts, you email marketing campaign will either not generate the degree of success you anticipated or may not generate any success at all".

When Email Marketing Does Not Work...

Internet Millionaire Code Blog

 


 


 


 

Howie Schwartz's 'Sustainable Traffic Workshop' April 11-12 Update

Howie Schwartz has sent an update on "Sustainable Traffic Workshop". The workshop is going to be held in Howie's Connecticut home on April 11-12. [Sustainable Traffic Workshop]

Howie Schwartz has sent an update on "Sustainable Traffic Workshop".

Press Release

Howie Schwartz's "Sustainable Traffic Workshop"

Everyone talks about 7-Figure businesses online. But very few ever experience them first hand.

In 2007, I changed the event scene by hosting two private workshops in my home.

I have decided to do one more private workshop this April 11 & 12.

I just updated this page with important details:

http://www.sustainabletrafficworkshop.com

This may be the FINAL "home" workshop I host, as it's a lot of work vs. doing a 'normal' event in a hotel somewhere. Its a completely different experience as its limited to only 12 people and we spend 12 hours a day together . . .

The event is already half full and I am closing this registration page
-
So if you are serious about building YOUR 7-Figure business, then you need to register today:

http://www.sustainabletrafficworkshop.com

take care
Howie
Sustainable Traffic Workshop

Related Post

Howie Schwartz's 'Sustainable Traffic Workshop'

 


*This news post was submitted by Howie Schwartz

'3 Tragic Mistakes of Green Marketing'- Morgan-Ferrero's 'Copywriting TNT' Newsletter

Lorrie Morgan-Ferrero has released the latest issue of 'Copywriting TNT' newsletter. The featured article by Blue Melnick is titled "3 Tragic Mistakes of Green Marketing". [eZine Article]

Lorrie Morgan-Ferrero's 'Copywriting TNT' newsletter article:

3 Tragic Mistakes of Green Marketing

When I say "green" I am talking about the environmentally conscious consumer, also called "Cultural Creatives" or the LOHAS (Lifestyles of Health and Sustainability) market which includes about 50 million people. If you are trying to reach them, ya gotta go green. They are all about a better lifestyle for the planet over the long haul. They are interested in the environment, personal development, health, alternative therapies, and a sustainable economy. This growing market is relatively untapped. But like Marie Antoinette many marketers rush in and lose their heads. While there are many errors committed make when trying to reach that sector, these are the three worst mistakes made.

Mistake #1: Dull, boring headlines.

It's hard to keep awake long enough to read the copy in those boring magazines and websites. Headlines like: "Make an impression and you can change the world" "Healthy. Happy. For Real" or "A Natural Partnership" . . . yawn.

Look - The job of the headline is to cut through the clutter and grab your attention. We are exposed to more advertising in one day than our grandparents use to get in an entire year. You've got your work cut out for you if you want to address anybody, and it starts with the headline. Stick with the tried and true attention-grabbing formulas. (Need help? Check out this cool software at http://www.redhotcopy.com/instantheadlines.com)

Mistake #2: Ignoring long copy.

I know you like to "think" the LOHAS market is just too smart for all that long copy. After all they are made up of wealthy CEOs and soccer moms. Don't be ridiculous. They are a very educated segment of the population which means they make informed decisions. Just like anybody, when it comes down to making a buying decision, LOHAS want all the facts. Long copy continues to prevail because it WORKS. Now long copy for the sake of being long is plain stupid. You want copy that overcomes objections, makes a solid case, and answers all the questions in the prospect's mind.

Mistake #3: Not capitalizing on celebrity endorsement.

Ed Begley Jr. is a fixture in Studio City where I live. He has been known to ride his bike to work way before it was cool to look at alternative fuel options. Now he has launched his own environmentally safe cleaning products called Begley's Best. Ed's endorsement means something. If you tie a celebrity to a green product, it means instant credibility so you have a much better chance of succeeding in the LOHAS market.

Remember, you can market to the green folks, using many of the same marketing principles you would use for the regular joe. Come from an authentic position and be respectful. Soon they'll be showing you the green.

About Lorrie Morgan-Ferrero

Lorrie Morgan-Ferrero is the author of the highly-acclaimed, award-winning copywriting course and creator of the Red Hot Copywriting Bootcamp. Her Speed Copywriting Workshops are always sell-out events. As an international copywriting strategist, author and speaker she teaches you to get the results that you want from your copy. Visit www.red-hot-copy.com for solutions to your marketing needs.

Bi-weekly Lorrie Morgan Ferrero distributes a highly acclaimed newsletter called "Copywriting TNT - Tips N Tactics" and have written a book for copywriters and entrepreneurs alike called, "Red Hot Copy to Woo Your Target Market". Watch for her copywriting teleclasses - announced in her ezine.

Copywriting TNT newsletter


* IMNewswatch would like to thank Lorrie Morgan-Ferrero for granting permission to reprint the latest 'TNT Newsletter'.

'8 SEO Techniques Every Webmaster Should Know' - 'Site Reference' Article

The latest 'Site Reference' article by Titus Hoskins is titled "8 SEO Techniques Every Webmaster Should Know". [Site Reference Article]

The latest 'Site Reference' article:

8 SEO Techniques Every Webmaster Should Know

by Titus Hoskins

Every webmaster should have some basic understanding of these simple SEO techniques if they want to achieve Top Rankings for their site. The more you know about these Search Engine Optimization techniques; the better your web pages will fare in the different search engines, especially Google.

Optimizing your pages for the search engines should be your main priority because conquering and dominating your chosen keywords is often cited as one of the major determining factors in the success of your online site or business. You must have a rudimentary grasp of how SEO can work for you and your site.

These simple SEO Tips will help you understand the basics and help you reach your online goals.

1. Title Tag

The Title Tag is located at the top of your html page and it tells the search engines what your page is about. When you open your page in a browser these are the words at the very top of the screen. Despite its simplicity, the title tag is crucial to 'on-page optimization'; it should include your main keywords and it should be 63 characters or less if you want your title to appear in full on Google.

Many SEO experts create web pages in a three-prong approach. They place the title in:

- the title tag - on the webpage itself - and in the URL for that page

Sometimes they will just pick the main keywords from the title and place them in the anchor url instead. For example: www.yourwebsite.com/keywords.html

2. Meta Description Tag

The Meta Tag contains the description for your web page. Your description will show up in all the search engines so you have to be careful to write precisely and objectively. It should be about 140 characters or around 20 words. Make sure to include your keywords but don't spam - don't repeat your keywords more than twice, using variations is helpful.

Keep in mind, successful webmasters make their descriptions stand out from the crowd and entice the surfer to click their link. It is also the first contact with your potential visitor or prospect so make a good first impression.

3. Anchor Tag or URL

The anchor tag is used to form links within websites or from site to site. This tag should have your title or the main keywords from your page title to be the most effective.

Anchor text is also important to know, these are the underlined, clickable text or words in a link. <*A HREF="url"> anchor text <*/A>

If you want to check Google for all web pages containing your keywords in the anchor tags.

Just type into Google Search:

allinanchor:yourkeywords

4. Finding Backlinks

One of the keys to higher rankings is building quality links from relevant related quality sites. The search engines, especially Google, counts each link as a "vote" for your site or content. Many experts suggest you include your main keywords in the anchor text of these inbound links in order to rank high.

If you want to find the number of backlinks your site has.

Just type into Google Search:

link:yourURL

and it will give you the number of backlinks you have.

Google doesn't give you all your existing backlinks, so you can try Yahoo! to find a more exact number.

Just open Yahoo! and type in: linkdomain:yourURL

5. Checking Indexed Pages

If is very important for you to know what content the search engines have indexed from your site. You can also check to see how your links are displayed and to see if any titles or descriptions are missing from your pages.

You can see how many of your pages are indexed in Google by using the site command.

Just type into Google Search:

site:yourURL

Another way to look at your pages in Google is to type in "http://yoursite" and "www.yoursite" with the quotation marks to see the exact number of listings for each.

6. Checking Google Cache

You can also check to see the Google Cache of your site by using the cache command. You will also discover when it was last retrieved.

Just type into Google Search:

cache:yourURL

7. Finding Associated Keywords

Keywords are the heart of the Internet, you must dominate the search engines for your chosen keywords if you are to succeed online. So make sure you have your main keywords in the Meta Keyword Tag on your page. Many experts suggest you place your page's main keywords in the first and last 25 words on that page.

You must also be able to find and use variations of your keywords to completely conquer your targeted niche. To find what other keywords Google has associated with your main keywords, just use the tilde ~ command to find associated phrases in Google.

Just type into Google search:

~keywords

Variations will be highlighted in bold print.

8. Finding Titled Keywords

If you want to find competing sites that have your keywords in the title just use the allintitle command.

Just type into Google search:

allintitle:yourkeywords

In summary, if used consistently, these basic SEO techniques should help improve your rankings and keep you in the picture with regards to your standings in the search engines. Your site's stats or raw traffic logs will also confirm the rise or fall of your keyword rankings. You must have complete knowledge of both your site and your keywords in the search engines, especially Google. Since Google will deliver most of your quality traffic, you must optimize for it and be aware of what is happening to your site and keywords within Google. This is yet another example where knowledge equals success! Copyright (c) 2008 Titus Hoskins

About Titus Hoskins

Titus Hoskins is now a full-time web marketer who regularly sells 1000's of dollars worth of affiliate products/services each day. He owns and runs numerous websites, including two sites on Internet marketing. For the latest web marketing tools try: http://www.bizwaremagic.com
or http://www.marketingtoolguide.com.

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