Cutco Cutlery and the All-Important Summer Job

In today's competitive job market, college kids have got to use every advantage to make themselves stand out from the crowd. If you think it's hard to land a job as a fully-qualified professional,...

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Non Profit Marketing Not Small Potatoes

Today we took a look at the other side of the marketing aisle…that is we departed from our regular focus on for-profit marketing to our friends in the non-profit world. The reason is that...

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Gadgets, Gizmos, and Great Tech Ideas for Marketers

Today's companies depend on deeper and more relevant customer connections to drive loyalty, retention, referrals and increased buying activity within their coveted customer base. These companies...

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On Demand Communications -- Sales and Marketing Alignment

Today we kicked the radio portion of the AMA's Marketing and Sales Alignment Forum. So we took on the prennial discussion of marketing and sales – a topic that just seems to get hotter and hotter....

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